JOB DESCRIPTION
Raymarine, the world leader in marine electronics, is currently seeking a UK & Ireland Marketing Manager to drive sales, brand recognition and visibility within the marketplace.
Main Duties/Responsibilities:
To produce an annual marketing plan and reports for UK & Ireland, in agreement with the UK & Ireland Country Manager and Head of Corporate Marketing to achieve all the objectives of the territory and to ensure compliance with the Corporate Marketing strategy
Prepare and manage the UK & Ireland marketing budget and forecast
Manage and organise all major UK & Ireland boat shows and regional exhibitions
To implement and manage the UK & Ireland end user training program that covers navigation and radar user requirements
To produce a monthly report on marketing activities in UK & Ireland, ensuring alignment with the Corporate Marketing strategy
Create a UK & Ireland product launch platform in conjunction with Corporate Marketing and the relevant Global Product Manager
Manage the product press review programme and press releases within the UK & Ireland
Organise UK & Ireland press and promotional events, including seminars where necessary
Define and manage the service dealer and retail support program including compliance and alignment with Corporate Marketing strategy
Maximise use of spend and ensure the marketing plans and budgets set, achieve the UK & Ireland sales and marketing objectives and are in line with the overall company Sales and Corporate Marketing strategies
Dealer and retailer communications via partner updates
Ensure, through regular visits with the relevant area manager, that all product positioning opportunities are maximised, via the service dealer, retail and boat dealer sales channels
Log, check and process SDSP (service dealer support programme) and RCSP (retail centre support programme) claims
Manage the purchasing of UK & Ireland media space, both print and online via media buying agencies
Manage the marketing, storage and distribution of promotional merchandise and point of sale material required within the UK & Irish market, including clothing, banners, flags etc
Ensure that the UK & Ireland website is updated with relevant offers, promotional material and any service dealer/retailer changes
To implement and manage the UK & Ireland end user training program that covers navigation and radar user requirements
Manage the UK & Ireland sponsorship programme in accordance with Corporate Marketing objectives and guidelines
Organise the UK & Ireland service dealer and retailer conference within budget
Using the material provided by Corporate Marketing, produce publicity materials as required by the UK & Ireland sales operation including price lists, flyers, exhibition materials etc.
Work closely with Corporate Marketing to define territory requirements for marketing materials
Database management that includes end user mail outs and data cleansing
Experience / Knowledge & Skills:
Specific marketing qualifications desirable
Relevant in-depth experience of the marine industry
Good telephone manner
Computer literacy essential. Literate and numerate
Able to communicate with all levels of management and staff
Able to liaise with vendors, press contacts, dealers and retailers etc
Travel:
Occasional national and international travel as required
Nature of job includes some weekend working, unsociable hours and attendance at Boat Shows etc. Time in lieu by arrangement. Incumbent needs to be able to work steadily and consistently in a methodical manner
SALARY
£30K - £35K
BUPA Pension
25 days holiday
Life Assurance
For further information and to apply please click on the link below:
Raymarine, the world leader in marine electronics, is currently seeking a UK & Ireland Marketing Manager to drive sales, brand recognition and visibility within the marketplace.
Main Duties/Responsibilities:
To produce an annual marketing plan and reports for UK & Ireland, in agreement with the UK & Ireland Country Manager and Head of Corporate Marketing to achieve all the objectives of the territory and to ensure compliance with the Corporate Marketing strategy
Prepare and manage the UK & Ireland marketing budget and forecast
Manage and organise all major UK & Ireland boat shows and regional exhibitions
To implement and manage the UK & Ireland end user training program that covers navigation and radar user requirements
To produce a monthly report on marketing activities in UK & Ireland, ensuring alignment with the Corporate Marketing strategy
Create a UK & Ireland product launch platform in conjunction with Corporate Marketing and the relevant Global Product Manager
Manage the product press review programme and press releases within the UK & Ireland
Organise UK & Ireland press and promotional events, including seminars where necessary
Define and manage the service dealer and retail support program including compliance and alignment with Corporate Marketing strategy
Maximise use of spend and ensure the marketing plans and budgets set, achieve the UK & Ireland sales and marketing objectives and are in line with the overall company Sales and Corporate Marketing strategies
Dealer and retailer communications via partner updates
Ensure, through regular visits with the relevant area manager, that all product positioning opportunities are maximised, via the service dealer, retail and boat dealer sales channels
Log, check and process SDSP (service dealer support programme) and RCSP (retail centre support programme) claims
Manage the purchasing of UK & Ireland media space, both print and online via media buying agencies
Manage the marketing, storage and distribution of promotional merchandise and point of sale material required within the UK & Irish market, including clothing, banners, flags etc
Ensure that the UK & Ireland website is updated with relevant offers, promotional material and any service dealer/retailer changes
To implement and manage the UK & Ireland end user training program that covers navigation and radar user requirements
Manage the UK & Ireland sponsorship programme in accordance with Corporate Marketing objectives and guidelines
Organise the UK & Ireland service dealer and retailer conference within budget
Using the material provided by Corporate Marketing, produce publicity materials as required by the UK & Ireland sales operation including price lists, flyers, exhibition materials etc.
Work closely with Corporate Marketing to define territory requirements for marketing materials
Database management that includes end user mail outs and data cleansing
Experience / Knowledge & Skills:
Specific marketing qualifications desirable
Relevant in-depth experience of the marine industry
Good telephone manner
Computer literacy essential. Literate and numerate
Able to communicate with all levels of management and staff
Able to liaise with vendors, press contacts, dealers and retailers etc
Travel:
Occasional national and international travel as required
Nature of job includes some weekend working, unsociable hours and attendance at Boat Shows etc. Time in lieu by arrangement. Incumbent needs to be able to work steadily and consistently in a methodical manner
SALARY
£30K - £35K
BUPA Pension
25 days holiday
Life Assurance
For further information and to apply please click on the link below:
