Monday 4 May 2009

EXHIBITION & MARKETING EXECUTIVE - £20,000 - £25,000 pa - HAMPSHIRE, UK

JOB DESCRIPTION

The Exhibition & Marketing Executive is responsible for all Exhibitions for all TUI Marine brands (Sunsail, Moorings, Club Vass and Le Boat) in the UK. The position will also require assisting the marketing department across both on and offline with regards to new customer acquisition and customer relationship marketing (CRM).

This position will require close collaboration with all parts of the marketing department to ensure all opportunities are maximised for all brands. Full understanding of the brands and their products will be required.

MAIN DUTIES

EXHIBITIONS

Manage all TUI Marine brand exhibitions in the UK and occasionally in Europe
Manage stand planning, booking space and ancillary details, working with contractors where required
Co-ordinate stands build-up and breakdown
Help organise all aspects of the show including staff transport, accommodation and food
Manage exhibitions budget and keep control of spend within budget
Work with IT to ensure necessary systems and hardware are available at shows
Work with Operations Department to ensure the safe and effective display of all craft
Work with Sales Departments to ensure that all necessary point of sale material is on the stand
Produce individual post-show reports
Manage and maintain all exhibition graphics, furniture and material
Maintain accurate list of all exhibition equipment for insurance purposes
Manning show stands, representing the various brands, professionally knowledgeably and enthusiastically
Make suitable arrangements for the management of Health and Safety (including Risk Assessments where required) and that all appropriate legislation, policies, procedures and safe practices are implemented, managed and monitored to ensure the safety and welfare of both self and others
Ensure that boat show equipment storage costs for TUI Marine UK brands are kept to a minimum

MARKETING
Assist with producing all marketing collateral for events; including Flyers, POS, Competitions and Branding
Work with Marketing Department to maximise exposure prior to and during all shows through PR and Advertising
Work with other Marketing & PR Executive to maximise new customer acquisition via on-stand marketing initiatives
Working closely with the Marketing and PR Executive in seeking out and identify new marketing opportunities
Proactively seek out businesses to work with and build partnerships in order to acquire new customers and raise brand awareness
Work with travel agents business to maximise marketing opportunities though the agents business and build brand awareness of our active and afloat brand
Proactively seek out new business development opportunities.

CRM
To liaise with and support the Head of CRM in the development of all CRM campaigns, both on and off line
To support the CRM Team with the development of CRM Systems and initiatives such as the loyalty programme & member get member schemes
To Support the CRM team with any projects as and when required

APPLICANT REQUIREMENTS

A willingness to work as required, to fulfil the needs of the role, this role will including some weekend work and overseas travel in particular to Boat Shows throughout Europe
An ability to, or experience in, driving commercial vehicles to and from the UK and European destinations will be essential
Full, clean driving licence is required
Proactive and a Strong negotiator
A 'can-do' attitude
A knowledge of the TUI Marine brands and products would be advantageous
Strong organisational & administration skills
The confidence to work on your own initiative and as part of a team
Ability to work to deadlines and targets
Excellent attention to detail
PC literacy will be essential with experience of Microsoft word and Excel preferred
Confident and efficient at dealing with outside suppliers

SALARY

£20 -25k depending on experience
25 days holiday rising to 28
Bonus Scheme
Holiday Benefits Scheme and Tui Travel concessions
Pension Scheme
Share Options

For further information and to apply click on the link below: