JOB DESCRIPTION
The PR & Marketing Executive is responsible for all PR and new customer acquisition for all Tui Marine Brands including; Sunsail, The Moorings, Le Boat & Club Vass via all offline and online routes to market.
This position will require close collaboration with all parts of the marketing department to ensure that PR and marketing opportunities are not missed. A full understanding and passion for the brands will be required.
MAIN DUTIES
PR
Produce regular press releases for all brands
Manage and organise all PR trips in conjunction with After Sales team to give the media the best possible experience and ensure that the use of trips provides the best possible coverage. This will require overseas travel to support the larger groups
Manage and oversee all PR projects
Look for relevant PR opportunities and liaise closely with all sections of the department to ensure maximum exposure of all TUI Marine UK brands
Build relationships with PR contacts and journalists
Monitor all on and offline coverage
Produce regular PR updates and reports and Manage PR contact database with history of all activity
Own the media sections off all brands websites
EXHIBITIONS
Be a main point of contact at shows for all TUI Marine UK brands
Manage all press events
Create marketing opportunities to maximise exposure at all shows
Maximise new customer acquisition via on-stand marketing initiatives
Look for additional opportunities to show our products
SALES PROMOTION
To research, recommend, plan and produce cost effective Sales Promotions, in line with commercial requirements and brand guidelines
Measure all activity for input into a future Sales Promotion strategy
To oversee all sponsorship activity, and critically assess benefits
To work with and support the Marketing Manager in developing and managing the business' marketing plans
To produce copy and images for all sales promotions
ADVERTISING
Work with the Advertising and Marketing Production Exec to find new and innovative ways to attract new customers via advertising
Review advertising opportunities, measuring and critically evaluating existing activity, and make recommendations
Work with Marketing Manager and Marketing Production Exec to develop annual advertising plans
Closely monitor competitor acquisition activity.
OTHER
Assist with the production of all customer acquisition related marketing material
Assess and manage any adhoc opportunities that arise to increase business for our brands
Assist with the production of all customer acquisition related marketing material
APPLICANT REQUIREMENTS
Proactive, confident and a Strong negotiator
Excellent command of the English language
A passion for customers and a driving desire to get to know them better
Strong Customer Acquisition knowledge
At least 2 years experience, preferably within the Travel or Marine Industry
A personable and clear communicator
Lateral & analytical thinker
Strong motivational skills
Commercially aware, basing decisions on commercial and brand objectives
Imaginative, creative and organised
Excellent attention to detail
SALARY
£20 -25k depending on experience
25 days holiday rising to 28
Bonus Scheme
Holiday Benefits Scheme and Tui Travel concessions
Pension Scheme
Share Options
For further information and to apply please click on the link below:
The PR & Marketing Executive is responsible for all PR and new customer acquisition for all Tui Marine Brands including; Sunsail, The Moorings, Le Boat & Club Vass via all offline and online routes to market.
This position will require close collaboration with all parts of the marketing department to ensure that PR and marketing opportunities are not missed. A full understanding and passion for the brands will be required.
MAIN DUTIES
PR
Produce regular press releases for all brands
Manage and organise all PR trips in conjunction with After Sales team to give the media the best possible experience and ensure that the use of trips provides the best possible coverage. This will require overseas travel to support the larger groups
Manage and oversee all PR projects
Look for relevant PR opportunities and liaise closely with all sections of the department to ensure maximum exposure of all TUI Marine UK brands
Build relationships with PR contacts and journalists
Monitor all on and offline coverage
Produce regular PR updates and reports and Manage PR contact database with history of all activity
Own the media sections off all brands websites
EXHIBITIONS
Be a main point of contact at shows for all TUI Marine UK brands
Manage all press events
Create marketing opportunities to maximise exposure at all shows
Maximise new customer acquisition via on-stand marketing initiatives
Look for additional opportunities to show our products
SALES PROMOTION
To research, recommend, plan and produce cost effective Sales Promotions, in line with commercial requirements and brand guidelines
Measure all activity for input into a future Sales Promotion strategy
To oversee all sponsorship activity, and critically assess benefits
To work with and support the Marketing Manager in developing and managing the business' marketing plans
To produce copy and images for all sales promotions
ADVERTISING
Work with the Advertising and Marketing Production Exec to find new and innovative ways to attract new customers via advertising
Review advertising opportunities, measuring and critically evaluating existing activity, and make recommendations
Work with Marketing Manager and Marketing Production Exec to develop annual advertising plans
Closely monitor competitor acquisition activity.
OTHER
Assist with the production of all customer acquisition related marketing material
Assess and manage any adhoc opportunities that arise to increase business for our brands
Assist with the production of all customer acquisition related marketing material
APPLICANT REQUIREMENTS
Proactive, confident and a Strong negotiator
Excellent command of the English language
A passion for customers and a driving desire to get to know them better
Strong Customer Acquisition knowledge
At least 2 years experience, preferably within the Travel or Marine Industry
A personable and clear communicator
Lateral & analytical thinker
Strong motivational skills
Commercially aware, basing decisions on commercial and brand objectives
Imaginative, creative and organised
Excellent attention to detail
SALARY
£20 -25k depending on experience
25 days holiday rising to 28
Bonus Scheme
Holiday Benefits Scheme and Tui Travel concessions
Pension Scheme
Share Options
For further information and to apply please click on the link below:
