Marketing Manager – Marine
London
London £40-47k DOE
Job Reference: 3350
A leading technical marine clothing brand is looking for an experienced International Marketing Manager to join their team based in the South. They pride themselves on producing technical sailing clothing for over 50 years which has been proved in the most extreme weather conditions.
The Role as the International Marketing Manager:
- Reporting to the Head of Marketing, you will be responsible for driving effective offline marketing & brand activity in line with the seasonal multi-channel marketing calendar
- Support the event team in the delivery of their extensive global sailing and partnership portfolio including; input into development of onsite activation plan, data capture, driving onsite activations, social media feeds for Digital Marketing Executive
- Work with the digital marketing and acquisition teams so that the product/ range/ trading strategies are align with each other (SEO/ PPC/ social / retargeting and affiliate marketing).
- Responsible for managing the Account Executive.
- Running weekly trading meeting's; running reports on sales, key metrics and promotions.
- Manage annual marketing budgets, accountable for the process from initial submission, forecasting, spend phasing and monthly reporting with responsibility for adherence to required total annual spend
- Planning seasonal content based on weather patterns, seasons and holiday's.
- Develop CRM strategies for email planning, segmentation and personalisation from stock perspective.
- Collaborate with sales leads and Visual Merchandising team to create and deliver in-store and window sailing themed programs to elevate the brand vs. their competitors.
The ideal candidate:
- A genuine passion and participant of sailing, a follower of the sailing market at all levels and awareness of current trends with an ability to translate these to the client’s brand
- Must be well connected and known within the sport and the industry surrounding on & offshore sailing and dinghy racing.
- Understands the importance of a customer centric approach to marketing.
- The ability to analyse data sets such as Google Analytics and CRM, SEO and PPC data in order to develop data driven campaigns and interpret findings.
- Excels in digital marketing and has developed and run integrated digital campaigns including optimizing campaigns
- Work across multiple projects and budgets
- Strong online merchandising skills
- Highly organised
- Strong communicator with management skills
- Degree or similar level education. A recognised marketing qualification is required.
- Good level of understanding of regularly used programs – PPT, Word, Excel, Adobe Acrobat, FTP transfer
- A second language appropriate to a key region would be a distinct advantage.
This will be a highly desirable role and we expect a high volume of applicants so to be considered for the role, please ensure that you meet the criteria of the position and have tailored a CV to match this. Then click Apply.
For more information about this position please contact Ali Devlin on 02380 633 399
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