GROUP MARKETING MANAGER - SOUTHAMPTON

JOB DESCRIPTION

Group Marketing Manager
Reporting to:  Group Managing Director

Overview of the Role

The Ancasta Group consists of:

1. Ancasta International Boat Sales: sales of new and used boats, both power and sail across a European network of 18 offices.

2. Hamble Yacht Services: a well established full service yacht repair and refit facility with a world wide reputation accrued from providing a professional service for yachts, cruising and racing and motorboats alike.

Responsibilities to include:

• Overall responsibility for reporting to the Board on the strategic direction of the Group's marketing activity.
• Responsibility for creating and implementing the Group's marketing plans and schedules.
• Management of multiple budgets.
• Responsible for 2 members of staff (Web Content Copywriter and a Graphic Designer).
• Lead on initiatives that increase traffic to the Group's websites and seek to constantly improve leads generated by the Group's web presence.
• Act as the brand guardian and ensure that all marketing activities conform to brand guidelines.
• Create marketing campaigns that use the full marketing mix and satisfy the requirements of multiple sales departments.
• Responsibility for managing the Group's events calendar.
• Work with IT and Web Agency to push forward the development of the Group's websites.
• Implement CRM communications that target segments of the Group's customer database.
• Responsibility for customer acquisition and retention.
• Constant attention to ROI of the marketing budget.

Skills / Experience required:

• Degree Educated
• Proven track record of marketing within the retail, leisure or marine industry
• Exhibition & event management experience
• Experience of managing budgets
• Experience of managing and leading a creative team
• Strong background in digital marketing and website development
• Ability to communicate with all levels of management
• Project management experience
• Ability to multi-task
• Experience of CRM
• Knowledge of the marine industry would be beneficial but is not a prerequisite for this position.

Interested individuals should submit a copy of their CV together with a covering letter using the link below

Closing date for applications is Friday 10th August 2012.

SALARY

Competitive salary and benefits package

TO APPLY 

For more information and to apply for this position, please follow the link below:

http://www.marineresources.co.uk/group_marketing_manager.htm