Friday 17 July 2015

ONLINE MARKETING EXECUTIVE

ONLINE MARKETING EXECUTIVE

Nottingham

Salary: £ - £
Job Reference: 1599
Gill is a leading technical clothing brand that has prided itself on producing technical sailing clothing that offers high levels of quality and performance for over 40 years.  Having experienced sustained growth throughout the difficult economic times, Gill is now looking to restructure its marketing department in order to continue this success.  This is a great opportunity to join a company that's going places. 
Our marketing team deliver on a wide range of initiatives for the brand, from exhibiting at international boat shows, attending and sponsoring high profile events including Cowes Week and a broad range of sponsorships, in addition to producing a portfolio of publications, advertising, PR, POS and packaging.  
Following several years of growth and development of our online retail business we are now looking to recruit a dedicated resource within the marketing team that can own and develop this area of our business.    
The ideal candidate would have a mixture of the following attributes:
  • 5 years experience working client side within a busy marketing department
  • The ability to work as online retail specialist day to day within a small marketing team, whilst flexible enough to operate as a team player on other key departmental projects.
  • The ability to develop our online retail business on your own initiative
  • Devising strategies to drive online traffic to the company website including tracking conversion rates, utilising a range of techniques including paid search, SEO, PPC and social media
  • Improving acquisition and retention levels through building and developing a substantial customer database and use online, offline marketing and CRM to build a significant direct to consumer sales channel in the UK and internationally. 
  • Developing and managing digital marketing campaigns.
  • Creating and managing the social media strategy and content for the company, both in the UK and in key international markets
  • Copy writing skills
  • A strong eye for detail
We use Magento, with Dot Mailer web platforms, so detailed experience of these tools or equivalents would be essential.  We also use a combination of Adobe InDesign and Photoshop software, so experience in either would be an advantage.
A passion for sailing would be beneficial, but an interest in working in a sports environment combined with a can-do attitude to make it happen is essential.
Salary: £DOE
Apply:
To Apply, please send a CV to Gill via the "Apply Here" button 

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